Digital transformation is a reevaluation of how an entire
organization operates—from the systems they use, to their approach to
marketing, sales, support, etc. But while the technologies themselves
may be complex, the motivation for embracing and implementing them
generally is not; modern businesses are adopting digital transformation
to help ensure their continued survival.
The recent global COVID-19 pandemic created profound, wide-spread
turmoil throughout the business world. Disrupted supply chains, the
demand for remote-work solutions, pressures to decrease time to market,
rapidly shifting customer needs and expectations—enduring these
day-to-day fluctuations forced organizations to quickly adapt or fail.
And while digital transformation is not a new concept, it took on
special significance in 2020 and 2021 to ensure business continuity in
an uncertain world.
Because digital transformation is so encompassing, the advantages
associated with it are likewise effectively limitless. Digital
transformation has the capacity to improve nearly every aspect of
business. That said, there are a few primary benefits that tend to stand
out from the rest: